Interaction is one of the most fundamental human processes; it brings humanity to our relationships. An example of this is conversation - people learning from each other, which has a constant reciprocal effect. This dynamic of giving and receiving information is a key feature in the process of interaction. In his essay titled 'Dissimulations', Andy Cameron States:

"Interactivity means the ability to intervene in a meaningful way with the representation itself," (Cameron, 2007).

Interaction is NOT interpretation. It is intervention; it has the ability to change.

For the Love of God is an interactive website, designed around and about the artwork of the same name by Damien Hirst.
Playing Games & Telling Tales
Andy Cameron
'For the Love
of God'
Damien Hirst
No one can change the work, the user can only choose an entrance point and where they navigate to next.

But is it really interactive?
"But I had no idea really what it would look like or how it would be perceived... But it has a kind of quietness and a kind of sort of transcendent feel to it. It's sort of mesmerising and optimistic that's the really shocking thing for me, because it's such a negative subject [death] that I really thought it would be dark but it isn't at all," (Hirst, 2012).
'For the Love of God' generated a host of discussions around the artwork.

Here, the user is invited to click on a head and a video appears of the visitor giving their personal opinion of Hirsts artwork. His opinion of his own works is taken from the video opposite on his controversial art piece.
'For the Love
of God'
Damien Hirst